Artificial intelligence is both a business and a technological endeavor. AI success depends largely on bringing business and technology together in the right ways. Every AI discipline demands knowledge of both business and technology. The balance of business, technical & ethical requirements, however, varies depending on the evolution of AI and the culture where it is implemented. Generally, there is a practical balance requirement between these three arenas to assure productivity, while keeps costs under control and not harming our economic or physical environment.